Author Archive

How to design the most efficient software your users have ever seen

When’s the last time you heard or read somebody discussing efficiency in software experience? Probably just about never, I’d wager. It’s not trendy. It’s not sexy. It’s certainly not easy… you can’t apply it with a Node.js library or an icon font. This is not the sound of a grumpy old lady waving her cane… Read more »

My secret startup past

I’ve been designing & developing for hire since I was 14. But I almost never write about my past. It’s old hat to me. I’m an always-moving-forward kind of girl. This has led many to assume my strongly opinions on bootstrapping come ex nihilo — or possibly from bitchy sour grapes at being excluded from… Read more »

How Your “Fuck This!” Moment Changes Everything

“I’m going to write a book.” “I’m going to build a SaaS app.” “I’m going to quit my job and travel the world.” Sound familiar? How often are these statements followed by action — real action? We all know That Guy. We all know people who spend all their time talking about what they want,… Read more »

Finish your drafts! Three rules to make writing for your audience easier

This post was written by 30×500 co-teacher and my bootstrapping partner in crime, Alex Hillman. Oh, and don’t miss the homework challenge at the end. Enjoy!— Amy Step 1 – Decide, “I’m going to write a blog post about ______________”. Step 2 – Sit down to write that blog post. Step 3 – Stare at the blinking cursor. Debate… Read more »

Startup Winter is Coming

Do you remember the mortgage crisis? In case you didn’t hear about it — or don’t remember the details — it worked something like this: Banks figured out a new way to profit from mortgage loans, even if the loans never got paid back… …which led them to loan money to people who’d never be… Read more »

From Zero to $3k MRR in 10 days — the story of launching RubySteps

Less than 2 weeks ago, Ruby developer Pat Maddox‘s rent was due. He had quit his job some time before. He had no audience or mailing list, no products… But he did have one thing: He had a pile of hard-earned Sales Safari research, thanks to his time in our 30×500 Product Launch Class. So… Read more

How to Negotiate a 4-day Work Week: Chris’ Story

Enjoy this guest post from 30×500 student Chris Hartjes! — Amy Have you ever looked at Amy’s stuff and wondered if anyone is having success with it? I’m proof that what Amy tells you works and can lead to greater things. I have been creating my own products for about 4 years now. I have… Read more »

The #1 reason user feedback can ruin your app

The user is using your app. The user requests a feature. You think: OK, they know what they want and they want this, so I’ll do it. But it’s not that simple. Replace “user” with “player.” The player is playing your game. The player requests a rule change. Well, here we have a conflict, and… Read more »

Is bad copy killing your product?

This is a horror story. This is a story about the lurking, creeping horror of killer copy. Not the good kind of “killer” — no, not dope or sick or totally bad — but the kind that murders your ambitions in their cradle. Spoilers: This horror story has a happy ending. And if you watch… Read more »

Help! My SaaS isn’t growing! +60% revenue, 1 year later…

Just about a year ago, I wrote that Freckle had hit the Plateau of Doom. We were dead in the water at $28,000 a month. We’d grow a little… then shrink a little, grow a little, shrink a little… for months at a time. Why? y=mx+b. Growth (new accounts) is pretty much linear, a reliable… Read more »

Hey, why not get a shiny
Freckle Time Tracking
account?