Author Archive

Startup Escape Plan: How to free up time, energy & money to build your future

When you stop working for the day, have you really gotten anywhere? Will the hours that you spent today still be paying off for you next week, next month, next year? If your answer is “No,” then you’re probably here because you’re somewhere on the left side of this spectrum: But you want to be… Read more »

Select Lists Are the Devil.

“You solve a problem with a select list. Now you have TWO problems.” Select lists are bad because: they bury options their keyboard controls are usually non-deterministic they require precision mouse movement they are slow & require extra steps (Click. Scroll. Mouse over. Release.) they lead to satisficing But select lists that force you to […]

VIDEO: Sales Safari in Action

It’s like Christmas! And I get to play Santa. Have you been a good little human? Let’s see what I have here for you… Ooh, hooray! It’s 20 minutes of Safari video lessons from the last session of 30×500! As I mention in my 2-minute intro, these video lessons are a little bit outdated. Since […]

How do you create a product people want to buy?

Stop me if you’ve heard this one. Have you ever found yourself mired in this process? Come up with idea! Build idea! Put idea online… Wait for sales… … wait for sales… Double down and try to figure out “product-market fit”, in other words: Who wants to buy this? Over the years, I’ve watched countless […]

Why You Should Do A Tiny Product First

NOTE: The Bootcamp has been moved to June 29/30th due to conflicts. Expect an official announcement this week! So, one of the major changes that Alex and I are making to 30×500 is to teach our students to create an educational product first. What’s an educational product, or infoproduct? Anything small that teaches (which isn’t […]

BaconBizConf — Philadelphia, May 30 & 31

I mentioned in my last big post, 30×500 Is Dead – Long Live 30×500! that we would be putting on a smaller, redesigned, rethought bootstrapping product conf in Philadelphia on May 30/31. WELL, GUESS WHAT? Tickets are ON SALE NOW! Woot! There are 45 26 16 10 tickets left! YES. IT’S FINALLY HAPPENING! We are […]

The Truth About What’s Holding You Back

I’ve got a ton of interview requests in my inbox right now. I don’t know when my answers to this one will be posted, so I wanted to share it with you right now: Q: When you speak with others who haven’t started their own business, launched their own product such as a new online […]

30×500 is Dead, Long Live 30×500

Another 30×500 ended, a new one just begun… but not quite. The Class… The Legend As you probably know, I developed a course called 30×500. The goal: to help other designers & developers (people like me!) do what I did — create a growing, profitable stable of products, without outside funding, on the side, to create […]

3 critical, non-obvious ingredients for ANY launch

Once upon a time, in a land far away, a girl named Amy nearly botched a launch worth over $100,000. How did she do this? With a single, solitary email, reading… “Hey, doors are open! Buy your seat now!” That’s how most folks launch their products. It’s easy, and it’s wrong. And one time, I […]

“Launch Day” is a toxic idea

“Launch Day” is a toxic phrase. It’s all backwards. NASA, after all, doesn’t decide which date they’re going to launch the rocket and then the day approaches and just BAM! There goes the rocket, and that’s that, they’re all done. There’s always a countdown There’s a countdown the day of (T-Minus 10, 9, 8…). And […]

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