Posted on August 20, 2011, 3:27 pm, by Amy Hoy, under
reading.
one of 5 bookcases in our Vienna apartment There’s only one thing more powerful than a book, and that’s a real life expert mentor. But you can’t order a second-hand mentor with second-day shipping from Amazon for the cost of a grande mochachino. Mentors also don’t take kindly to dogearing. And if you devour a […]
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Posted on August 13, 2011, 2:51 pm, by Amy Hoy, under
Hard Work.
You are not alone. Right now I’m living in one of the most beautiful cities in the world, and the weather is beautiful, and I look outside (over our attractive park) and feel nothing about it but, “Meh.” I know I should try to enjoy it before we leave — for 2.5 months — but […]
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Posted on August 7, 2011, 11:00 am, by Amy Hoy, under
Marketing.
Why, hello there. Do you plan to subscribe to Unicorn Free? If so, you might be the one that tips me over the ginormously important 2,000 subscriber mark. I’m so excited to crest that magical number. Soon I will be awash in riches and cabana boys! Because it’s nothing at all to sell shit when […]
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I love reader mail, because so often the emails I receive are awesome stories like this one from Ben of the Boyne City Gazette : Hi Amy, I read your column about the necessity of raising prices if your product is undervalued and it motivated me and my business partner to grow the balls necessary […]
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Lemme run a scenario by you, and you tell me how it feels. Stop me if you’ve heard this one You… Fantasize about not working any more, or semi-retiring to some improbably perfect scenario (the perfect Little Café, Mojito Island) Envy people you know who seem to have time to do everything they want Find […]
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Hourly work. Salaried work. You know that these are not the path to financial freedom, cuz the minute you stop working, you stop earning. You’re stuck on the hamster wheel, running as fast as your little legs can take you… and getting nowhere. And it sucks. You know that the best way to get the […]
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Posted on June 8, 2011, 10:48 am, by Amy Hoy, under
Purpose.
My friend K is smart, vivacious, funny, driven, talented, passionate, and bubbling over with what the suits of yesteryears called “work ethic.” And a few days ago, K and I spent at least an hour going back and forth about her horrible, shitty, no-good very bad boss — hereafter known only as “Crazypants.” The Ballad […]
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Today I turned 27. For whatever reason, this feels like an important birthday. And it has been one helluva year, with huge changes (good and bad) that I’m still only now coming to terms with. While reflecting (and all that touchy-feely jazz), I realized something: Just how long I’ve been at this, the project of […]
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Posted on April 23, 2011, 11:13 am, by Amy Hoy, under
Exercises,
Money.
The biggest change in running your own business? Definitely a psychological one. You have to learn to think in terms of what you really want, and the opportunity costs between you and what you desire, which — all feelings of competence aside — almost none of us actually do on a day-to-day basis. The fact […]
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Posted on April 21, 2011, 2:37 pm, by Amy Hoy, under
Hard Work.
Three years in, I’ve learned a lot of hard lessons from bootstrapping a real paying product. The biggies are: Whoa, okay, so maybe we’re working a lot since we’re doing it on the side, but this isn’t so bad. I should have started years earlier. OMG it’s so awesome to wake up with money in […]
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