Scene: Last Thursday, at a big round table in a — no joke — Portugese-Chinese fusion tapas joint, sealed off from the rest of the room by beaded curtains made of brass. At the table, a bunch of geeks eating finger food and shootin’ the shit. It was, in a way, a business round table. […]
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Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Today I’m talkin’ two pricing lessons from the very excellent (if dry) Pricing with Confidence. Underneath that lame-o, goatse-scented cover beats the heart of […]
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Steve’s work has shaped the course of my entire professional life. I wrote this essay in March 1999. I was 14 years old. There is a nearly global truth about Macs that says they are the preferred machine for the graphic arts. Today people will say “PCs are just as good,” but walk into most […]
One of the things I keep telling my 30×500 Product Launch Class students is this: Success is boring. Truly it is. Here’s why: One: There’ll never be a day where you wake up and suddenly feel successful. Success is achieved by gradual increments, not great leaps. Bo-ring. I’ve written about this before. Two: On the […]
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I do a lot of sales through email marketing — to folks who specifically requested that I email ‘em. I don’t email all that much; most months, I don’t email at all. For the past month, I’ve been sending 1-2 emails a week. Not just “buy my shit” emails, but free samples from the class, […]
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Value is the hidden force that rules your world. Whether you know it or not. You Think Value, 24×7 When you go to buy a movie ticket, you ask yourself, “Will I really get $13 worth of fun out of this?” When you buy car insurance, you wonder, “Will that extra coverage pay off?” When […]
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Hi there! This is an excerpt from 30×500 Launch Class, a class designed to help you create & launch your very own paying product. “Find a Niche” When you get into business, you can’t swing a cat without being told you have to find a niche. What the hey? Well, niches are groups of people. […]
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I recently spend several days working on a sales page for our new SaaS, Charm, which we’ll be launching this week after over a year of development. Aaand for your edification, I recorded a backwards time lapse of its development. It’s 3 minutes long. Tough Decisions: What Tack to Take? Charm is a real killer […]
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Afraid your idea’s too much sizzle and not enough steak? The Forehead Slap Test is an awesome copywriter’s trick, originally by a famous, wildly successful old school copywriter named Clayton Makepeace. (Old school here means direct response marketing — aka mail you receive in your real, physical mailbox. Crayzee!) The Forehead Slap Test tells you […]
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Below is a quote from an essay by Steve Jobs When I got started I was 20 or 21, and my role models were the semiconductor guys like Robert Noyce and Andy Grove of Intel, and of course Bill Hewlett and David Packard. They were out not so much to make money as to change […]
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