(adorable! but not my actual house) It’s that time of year again! As in, the time of year is nearly gone. Tradition dictates that it’s time for folks like me to start sending out year-end reviews, top lists, resolutions, goals, blah blah blahhhhhhh blah. Don’t get me wrong, I like reading other people’s, but me?… Read more »
In Part 1, you learned how to avoid your customers’ ire — and raise your prices the easy way. In Part 2, I told the story of how I raised prices for our existing customers… and convinced them to choose to pay more. Now it’s your turn. Here’s how… First, remember why customers get furious… Read more »
In startup years, I’m a granny. A SaaS granny. We launched our app, Freckle Time Tracking, waaaaaaay back in 2008. That’s 41 in Startup Years. Yeah. Old. Way back then, our plans went $12, $24, $48. So young, so naïve, so cheap! Those are not our prices any more. We’ve raised them many times since… Read more »
Yes, recurring revenue grows sloooooowly. How do you, founder of a baby bootstrapping biz, survive the lean year or two before it can pay all your bills? Well, I have a strategy. I call it Be Your Own Angel. Last week, I gave a talk about it — in greater detail than ever before! —… Read more »
Do you remember the mortgage crisis? In case you didn’t hear about it — or don’t remember the details — it worked something like this: Banks figured out a new way to profit from mortgage loans, even if the loans never got paid back… …which led them to loan money to people who’d never be… Read more »
Just about a year ago, I wrote that Freckle had hit the Plateau of Doom. We were dead in the water at $28,000 a month. We’d grow a little… then shrink a little, grow a little, shrink a little… for months at a time. Why? y=mx+b. Growth (new accounts) is pretty much linear, a reliable… Read more »
You’re in a job. You’re a freelancer. You’re a consultant. Maybe you’re stuck right now, maybe you’re not stuck — you’re excited to take the next step, you just don’t know which next step that is. Well, you’re in luck, because you’re here! This is your next step: Practice thinking like an entrepreneur. That means […]
Every Friday, I share juicy excerpts and commentary from awesome business books. I read ‘em, so you don’t have to. (Just kidding. READ THE BOOKS. LEARNINGS!) That’s why I call it Biz Book Friday. Last week, I squee’d all over how awesome Henry Ford’s autobiography is. And I offered running commentary to the highlights I […]
The biggest change in running your own business? Definitely a psychological one. You have to learn to think in terms of what you really want, and the opportunity costs between you and what you desire, which — all feelings of competence aside — almost none of us actually do on a day-to-day basis. The fact […]
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You wanna watch this interview with me on Mixergy. Especially if you’re a frustrated consultant (or freelancer). I talk turkey about how I went from being an overworked consultant (aka “wage slave” – ha!) to starting and running my own mini-product empire. if(!navigator.mimeTypes[‘application/x-shockwave-flash’])Wistia.VideoEmbed(‘wistia_298493′,600,290,{videoUrl:’http://mixergy-cdn.wistia.com/deliveries/e0324a56118798b80ddff6bb5a3d637c9fcce5e0.bin’,stillUrl:’http://mixergy-cdn.wistia.com/deliveries/f348fc17abd87dd3e1a994615fd79db6bebe606e.bin’,distilleryUrl:’http://distillery.wistia.com/x’,accountKey:’wistia-production_1621′,mediaId:’wistia-production_298493′,mediaDuration:3905.7}) var socialJQuery = jQuery.noConflict(true);new SocialBar(“wistia_298493_social”, {buttons:[“embed”,”stats”,”twitter”,”facebook”,”email”,”wistia”],url:”http://mixergy.com/amy-hoy-slash7-interview/”,title:”From “Kept Woman” To Ruler Of Her […]
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