The Product Revolution is Coming! Hey there, sexy. As you probably know, I’ve got a launch on right now for the 4th round of my 30×500 Launch Class — aka, the coolest, most bullshit-free, most hilarious, most systematic way ever to start & launch your first product. You also probably know that I’m not just […]
I do a lot of sales through email marketing — to folks who specifically requested that I email ‘em. I don’t email all that much; most months, I don’t email at all. For the past month, I’ve been sending 1-2 emails a week. Not just “buy my shit” emails, but free samples from the class, […]
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I recently spend several days working on a sales page for our new SaaS, Charm, which we’ll be launching this week after over a year of development. Aaand for your edification, I recorded a backwards time lapse of its development. It’s 3 minutes long. Tough Decisions: What Tack to Take? Charm is a real killer […]
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Afraid your idea’s too much sizzle and not enough steak? The Forehead Slap Test is an awesome copywriter’s trick, originally by a famous, wildly successful old school copywriter named Clayton Makepeace. (Old school here means direct response marketing — aka mail you receive in your real, physical mailbox. Crayzee!) The Forehead Slap Test tells you […]
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Why, hello there. Do you plan to subscribe to Unicorn Free? If so, you might be the one that tips me over the ginormously important 2,000 subscriber mark. I’m so excited to crest that magical number. Soon I will be awash in riches and cabana boys! Because it’s nothing at all to sell shit when […]
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