Posted on February 11, 2016, 12:57 am, by Amy Hoy, under
30x500,
Bootstrapping,
Customers,
Features,
Hard Work,
interviews,
Launching,
Marketing,
Selling,
Software,
Talks & Recordings.
You can learn a lot from the questions that people ask us during a 30×500 launch. I know this…because we’re in the middle of a waiting-list only launch of 30×500 Academy right now. People always ask us: “OK, well, does 30×500 Academy (and therefore Sales Safari) work for… ebooks? Does it work for SaaS? Does… Read more »
Posted on May 8, 2015, 5:34 pm, by Amy Hoy, under
Bootstrapping,
Digital Goods,
Infoproducts,
Launching,
Money,
Risk,
Software,
startups,
Talks & Recordings,
Thinking like a Slayer.
Yes, recurring revenue grows sloooooowly. How do you, founder of a baby bootstrapping biz, survive the lean year or two before it can pay all your bills? Well, I have a strategy. I call it Be Your Own Angel. Last week, I gave a talk about it — in greater detail than ever before! —… Read more »
Posted on March 1, 2015, 7:57 pm, by Amy Hoy, under
30x500,
Bootstrapping,
Customers,
Hard Work,
interviews,
Launching,
Marketing,
Stories.
Jim Gay is a busy dad. A REALLY busy dad, with 4 kids. He started thinking about switching from consulting to a product business so he could spend more time with his family…because he was tired of working endless, stressful hours to pay the bills. He built a product – the obvious next step for… Read more »
Posted on November 10, 2014, 6:31 pm, by Amy Hoy, under
30x500,
Bootstrapping,
Customers,
Day to Day,
Hard Work,
Launching,
Marketing,
Psychology,
Selling,
Stories,
writing.
This December, Freckle Time Tracking turns 6 years old. OMG! And 30×500 turns 5 years old… after a fashion. You see, the original 30×500 is dead. And the one before that. And the one before that. And the one before that, too. We killed them. Slowly. And we’re still killing them, even as I write… Read more
Posted on November 10, 2014, 6:31 pm, by Amy Hoy, under
30x500,
Bootstrapping,
Customers,
Day to Day,
Hard Work,
Launching,
Marketing,
Psychology,
Selling,
Stories,
writing.
This December, Freckle Time Tracking turns 6 years old. OMG! And 30×500 turns 5 years old… after a fashion. You see, the original 30×500 is dead. And the one before that. And the one before that. And the one before that, too. We killed them. Slowly. And we’re still killing them, even as I write… Read more
Less than 2 weeks ago, Ruby developer Pat Maddox‘s rent was due. He had quit his job some time before. He had no audience or mailing list, no products… But he did have one thing: He had a pile of hard-earned Sales Safari research, thanks to his time in our 30×500 Product Launch Class. So… Read more
Posted on July 8, 2014, 8:50 pm, by Amy Hoy, under
Bootstrapping,
Copywriting,
Copywriting for Conversions,
Hard Work,
Launching,
Talks & Recordings,
Thinking like a Slayer.
This is a horror story. This is a story about the lurking, creeping horror of killer copy. Not the good kind of “killer” — no, not dope or sick or totally bad — but the kind that murders your ambitions in their cradle. Spoilers: This horror story has a happy ending. And if you watch… Read more »
Posted on June 10, 2014, 6:59 pm, by Amy Hoy, under
Bootstrapping,
Getting Started,
Hard Work,
Launching,
productivity,
startups,
Thinking like a Slayer.
When you stop working for the day, have you really gotten anywhere? Will the hours that you spent today still be paying off for you next week, next month, next year? If your answer is “No,” then you’re probably here because you’re somewhere on the left side of this spectrum: But you want to be… Read more »
Stop me if you’ve heard this one. Have you ever found yourself mired in this process? Come up with idea! Build idea! Put idea online… Wait for sales… … wait for sales… Double down and try to figure out “product-market fit”, in other words: Who wants to buy this? Over the years, I’ve watched countless […]
Once upon a time, in a land far away, a girl named Amy nearly botched a launch worth over $100,000. How did she do this? With a single, solitary email, reading… “Hey, doors are open! Buy your seat now!” That’s how most folks launch their products. It’s easy, and it’s wrong. And one time, I […]