Posted on February 11, 2016, 12:57 am, by Amy Hoy, under
30x500,
Bootstrapping,
Customers,
Features,
Hard Work,
interviews,
Launching,
Marketing,
Selling,
Software,
Talks & Recordings.
You can learn a lot from the questions that people ask us during a 30×500 launch. I know this…because we’re in the middle of a waiting-list only launch of 30×500 Academy right now. People always ask us: “OK, well, does 30×500 Academy (and therefore Sales Safari) work for… ebooks? Does it work for SaaS? Does… Read more »
Posted on October 29, 2015, 6:25 pm, by Amy Hoy, under
Bootstrapping,
Customer Experience,
Customers,
Features,
Marketing,
Money,
Pricing.
In Part 1, you learned how to avoid your customers’ ire — and raise your prices the easy way. In Part 2, I told the story of how I raised prices for our existing customers… and convinced them to choose to pay more. Now it’s your turn. Here’s how… First, remember why customers get furious… Read more »
Posted on July 22, 2014, 5:23 pm, by Amy Hoy, under
Customers,
Features,
Getting Shit Done,
Ideology,
Philosophy,
Psychology,
Purpose.
The user is using your app. The user requests a feature. You think: OK, they know what they want and they want this, so I’ll do it. But it’s not that simple. Replace “user” with “player.” The player is playing your game. The player requests a rule change. Well, here we have a conflict, and… Read more »