Topics in ‘Copywriting for Conversions’

Is bad copy killing your product?

Posted on July 8, 2014, 8:50 pm, by Amy Hoy, under Bootstrapping, Copywriting, Copywriting for Conversions, Hard Work, Launching, Talks & Recordings, Thinking like a Slayer.

This is a horror story. This is a story about the lurking, creeping horror of killer copy. Not the good kind of “killer” — no, not dope or sick or totally bad — but the kind that murders your ambitions in their cradle. Spoilers: This horror story has a happy ending. And if you watch… Read more »

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