Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Sooooo, you’ve got a product. You priced it. You’re marketing it. You’re making sales… or you’re trying to. But you keep getting push-back on […]
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Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Today I’m talkin’ two pricing lessons from the very excellent (if dry) Pricing with Confidence. Underneath that lame-o, goatse-scented cover beats the heart of […]
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- When Customers Bitch About Your Price (Biz Book Friday)
- Will Low Prices Help You Sell More? (Biz Book Friday!)
- Startups are a Boy Band (Biz Book Friday!)
