It’s Time to Redesign The Sales Page! Part 2 (Part 1) So, last time on “It’s Time to Redesign The Sales Page!” we talked about why I decided the Freckle Time Tracking sales page had to be totally redone. Namely: We weren’t proud of the design, so we didn’t promote it We didn’t believe it […]
I spent this weekend at CURUCamp—that is, Central European Ruby Camp—here in Vienna. It totally kicked ass, I got to hang out with friends, make new friends, and learn stuff. (Plus, thanks to Jürgen the organizer, I now know a place where I can get a decent mojito in stodgy old Vienna. Good thing, too, […]
Everybody knows about The Placebo Effect™. That’s what happens when you think you’re taking a medicine that will help you, and it does help you—but it turns out that it was a sugar pill, not a medicine at all. It was discovered by a clever, desperate nurse during World War II. She was running out […]
Before the Redesign So you’ve got this product. So I’ve got this product. It’s totally unique, the only entry in its field, and everybody knows it. It’s a rookie entry into an extremely crowded (if not particularly well-differentiated) field. Almost nobody knows it exists. It’s a time tracking application, and it’s called Freckle Time Tracking. […]
Posted on August 14, 2009, 6:58 pm, by Amy Hoy, under
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No, this is not the start of a post where I point and cackle evilly as I explain how the whole “training course” thing was a sham calculated to help me harvest and sell your email addresses to spammers in Katmandu. But, you know how I keep dancing around this whole “it’s not about PROBLEMS” […]
Posted on August 13, 2009, 1:56 pm, by Amy Hoy, under
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First things first: Thanks for your input, folks. You’ve helped us shape the class… and by expressing interest (however tentative), you helped me feel brave enough to do it. 🙂 JavaScript is White Hot, with Few Experts JavaScript has been the up & coming language for the past 3 years, even more so than Ruby. […]
Allow me to begin by saying that this is an opinion piece. I’m not doing research into the matter, but rather boiling down trends—the good and bad—as I see ’em. And they’re mostly bad. Otherwise it’d be boring. A Pattern Language Pattern obsession has come to user interface design by way of software architecture, by […]
Posted on August 6, 2009, 6:23 pm, by Amy Hoy, under
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Just a quick note for those of you who have bought our JavaScript Performance Rocks! ebook & DOM Monster package: Check your inboxes! You should have received an email with a pre-final copy of the book. It’s pretty much content-complete — but still has a few editor’s notes, and needs a couple minor updates (to […]
Posted on July 9, 2009, 3:37 pm, by Amy Hoy, under
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Thomas & I are planning our fall trip to the US. We were going to speak at the Ajax Experience, but… let’s just say that’s a story for another day. We want to offer a 1-day JS master class, one in DC and one in Philly, in early September. And here’s where I could use […]
This one’s a quickie: Thomas, with a little help from his friends, has put out the first alpha for Scripty2 (aka Scriptaculous 2.0). While there are lots of things missing (autocompleter, etc.), it’s pretty damn stable. That’s what we’ve been using for Twistori, the various Zeitgeists, and of course, Freckle time tracking. Thomas has written […]