Archive for October 2014

How to design the most efficient software your users have ever seen

Posted on October 17, 2014, 4:49 pm, by Amy Hoy, under Customer Experience, Customers, design, SaaS, Software, usability.

When’s the last time you heard or read somebody discussing efficiency in software experience? Probably just about never, I’d wager. It’s not trendy. It’s not sexy. It’s certainly not easy… you can’t apply it with a Node.js library or an icon font. This is not the sound of a grumpy old lady waving her cane… Read more »

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My secret startup past

Posted on October 13, 2014, 10:40 pm, by Amy Hoy, under Bootstrapping, Slaying Unicorns, startups, Stories, Thinking like a Slayer.

I’ve been designing & developing for hire since I was 14. But I almost never write about my past. It’s old hat to me. I’m an always-moving-forward kind of girl. This has led many to assume my strongly opinions on bootstrapping come ex nihilo — or possibly from bitchy sour grapes at being excluded from… Read more »

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