Believe it or not, I turn away students for my 30×500 Product Launch Class all the time. That sounds kinda crazy, doesn’t it? Here I have somebody trying to give me a fistful of hundreds, and what do I tell them? Oooh yeah, fork it over!? No. I tell them to keep it. Why? It’s […]
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Scene: Last Thursday, at a big round table in a — no joke — Portugese-Chinese fusion tapas joint, sealed off from the rest of the room by beaded curtains made of brass. At the table, a bunch of geeks eating finger food and shootin’ the shit. It was, in a way, a business round table. […]
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Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Today I’m talkin’ two pricing lessons from the very excellent (if dry) Pricing with Confidence. Underneath that lame-o, goatse-scented cover beats the heart of […]
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Steve’s work has shaped the course of my entire professional life. I wrote this essay in March 1999. I was 14 years old. There is a nearly global truth about Macs that says they are the preferred machine for the graphic arts. Today people will say “PCs are just as good,” but walk into most […]
One of the things I keep telling my 30×500 Product Launch Class students is this: Success is boring. Truly it is. Here’s why: One: There’ll never be a day where you wake up and suddenly feel successful. Success is achieved by gradual increments, not great leaps. Bo-ring. I’ve written about this before. Two: On the […]
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I do a lot of sales through email marketing — to folks who specifically requested that I email ‘em. I don’t email all that much; most months, I don’t email at all. For the past month, I’ve been sending 1-2 emails a week. Not just “buy my shit” emails, but free samples from the class, […]
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