Value is the hidden force that rules your world. Whether you know it or not. You Think Value, 24×7 When you go to buy a movie ticket, you ask yourself, “Will I really get $13 worth of fun out of this?” When you buy car insurance, you wonder, “Will that extra coverage pay off?” When […]
Related posts:
Hi there! This is an excerpt from 30×500 Launch Class, a class designed to help you create & launch your very own paying product. “Find a Niche” When you get into business, you can’t swing a cat without being told you have to find a niche. What the hey? Well, niches are groups of people. […]
Related posts:
I recently spend several days working on a sales page for our new SaaS, Charm, which we’ll be launching this week after over a year of development. Aaand for your edification, I recorded a backwards time lapse of its development. It’s 3 minutes long. Tough Decisions: What Tack to Take? Charm is a real killer […]
Related posts:
Afraid your idea’s too much sizzle and not enough steak? The Forehead Slap Test is an awesome copywriter’s trick, originally by a famous, wildly successful old school copywriter named Clayton Makepeace. (Old school here means direct response marketing — aka mail you receive in your real, physical mailbox. Crayzee!) The Forehead Slap Test tells you […]
Related posts:
