$49 Mac super bundle, charity
My friend Davey sent me an IM today about a thing (company? event?) called MacHeist. I’m sure he’s mentioned them before but honestly, I didn’t really pay attention… I’ve been way too busy to keep up on cool shareware lately. But this time around, I took notice because MacHeist is currently selling a $49 “super bundle” of Mac apps, including Delicious Library, FotoMagico, ShapeShifter, DEVONThink Personal, Disco RapidWeaver, iClip 4, a Pangea Game, and NewsFire. I mean, damn.
If you’re even remotely interested in any of that software, it’s a steal—but even more interestingly, MacHeist and the shareware developers donate 25% of your purchase price to the charity of your choice (you have 8 to choose among, and the cover the typical charity spectrum: kids, nature, hunger, health, general aid). The licenses are gift-able — you can keep them all, give them all away, or give individual ones away.
The goal for MacHeist this time around is to donate $100k to charity. As I write this, they’re up to almost $55k. If this $100k goal is reached, all the people who bought in will also receive a license for TextMate.
How incredible is that? I just wanted to make a list of the positive things this accomplishes:
- raises money and awareness for charity—and we’re not talking a penny jar, either ($55k!);
- helps promote Mac shareware in general, which is helpful to small business people, independent developers, Cocoa jobs as a whole, and, of course, Mac users;
- gives people who buy in great software for an unbelievable price
Needless to say, I bought in. I don’t get anything for writing this, except increasing the likelihood that I can score an extra TextMate license (oh, and a topic I know I can write a short post about for once).
But I am marveling at the gall and, dare I say, near-genius of the entire thing. I’ve been thinking a lot about entrepreneurship lately and this just blew my mental gaskets. What a world it would be if we could all create businesses which could have such a great three-way effect…