Topics in ‘Talks & Recordings’

Is bad copy killing your product?

This is a horror story. This is a story about the lurking, creeping horror of killer copy. Not the good kind of “killer” — no, not dope or sick or totally bad — but the kind that murders your ambitions in their cradle. Spoilers: This horror story has a happy ending. And if you watch… Read more »

VIDEO: Sales Safari in Action

It’s like Christmas! And I get to play Santa. Have you been a good little human? Let’s see what I have here for you… Ooh, hooray! It’s 20 minutes of Safari video lessons from the last session of 30×500! As I mention in my 2-minute intro, these video lessons are a little bit outdated. Since […]

Curing the Lie of the Big Win (and the Big Fail)

We’re surrounded by the stories — the mytharc, if you will — of The Big Win. (Also the Big Fail.) “Twitter succeeded because…” “I failed because…” I’m here to tell you: That’s largely a load of crap. If you want to know why — and if you want to know how I succeed at so […]

A Customer Is Your MVP – A (Video) Talk on Making Products that Sell

This talk is nominally about copywriting, but it’s not, not really. It’s about product-making. It’s about business-making. It’s about gall. I had a blast at Microconf. Highly recommend it. I’ll be back. And thanks so much to Rob and Mike for making these videos available so I can share them with you. Transcript below! Amy […]

Nathan Barry’s $5k App Challenge: My Seasoned Bootstrappy Advice

I think Nathan Barry is the bee’s knees. He’s been killing it with his info products: The App Design Handbook and Designing Web Applications. Even before he announced his Web App Challenge, to build an app from scratch that would reach $5,000/mo revenue in 6 mos, I was sure it would only be a matter […]

Infoproduct Show & Tell recording and links

Our Infoproduct Show & Tell was awesome! Turnout was fabulous: 112 people showed up to listen to me & Kelly hold a conversation on a wiiiiide range of infoproduct-related topics. Click here to view the recording (a live, online Flash playback of our chat). Sorry, it’s not 100% complete — I forgot to hit record […]

Related posts:

  1. Join Our Free Infoproduct Show & Tell
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  3. Running the Numbers: Your First Infoproduct
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