Topics in ‘Pricing’

My Smart, Generous, Very Attractive Students Teach You Stuff

I’m a little occupied with the launch of the new 30×500 class. In terms of launching the brand spanky new application process, we-eeeell… let’s just say my mouth wrote some checks my butt couldn’t cash. Still working’ on that. (Pssst. If you want to attend, you better get on the list now.) On the upside, [...]

Will Low Prices Help You Sell More? (Biz Book Friday!)

Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Let’s talk about castles. What do you need to build a castle? thick, unscalable walls places to withdraw your bridge places to drop hot [...] Related posts:

  1. Biz Book Friday: The Hazards of Cake and Icing Pricing
  2. When Customers Bitch About Your Price (Biz Book Friday)
  3. Startups are a Boy Band (Biz Book Friday!)

When Customers Bitch About Your Price (Biz Book Friday)

Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Sooooo, you’ve got a product. You priced it. You’re marketing it. You’re making sales… or you’re trying to. But you keep getting push-back on [...]

Related posts:

  1. Biz Book Friday: The Hazards of Cake and Icing Pricing
  2. Will Low Prices Help You Sell More? (Biz Book Friday!)
  3. Startups are a Boy Band (Biz Book Friday!)

Biz Book Friday: The Hazards of Cake and Icing Pricing

Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Today I’m talkin’ two pricing lessons from the very excellent (if dry) Pricing with Confidence. Underneath that lame-o, goatse-scented cover beats the heart of [...]

Related posts:

  1. When Customers Bitch About Your Price (Biz Book Friday)
  2. Will Low Prices Help You Sell More? (Biz Book Friday!)
  3. Startups are a Boy Band (Biz Book Friday!)

Pricing Your Product: The D&D Test

Value is the hidden force that rules your world. Whether you know it or not. You Think Value, 24×7 When you go to buy a movie ticket, you ask yourself, “Will I really get $13 worth of fun out of this?” When you buy car insurance, you wonder, “Will that extra coverage pay off?” When [...]

Related posts:

  1. Biz Book Friday: The Hazards of Cake and Icing Pricing
  2. A Simple Rule for Pricing Newbs Who Got The Fear
  3. The Forehead Slap Test for Sexy Sales

A Simple Rule for Pricing Newbs Who Got The Fear

Do you want to earn more money? Do you like nice, hard-line advice that you can easily apply without sitting down and having a cup of herbal tea with your feelings? Because for once, I’m not going to faff about trying to teach you the True Nature of Value. That’s another post. Series of posts. [...]

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