Topics in ‘Marketing’

The 24-Hour Book Challenge — A Six Month Update

On December 2nd, I sat down and started writing. 24 hours later, I launched the first (beta) version of my first biz book, Just Fucking Ship. After a couple more weeks of work, I shipped the final(ish) version. Then I put JFS on a shelf for a while in favor of more urgent/demanding things. Now,… Read more »

“I had a product. But having a product wasn’t enough to be a success.”

Jim Gay is a busy dad. A REALLY busy dad, with 4 kids. He started thinking about switching from consulting to a product business so he could spend more time with his family…because he was tired of working endless, stressful hours to pay the bills. He built a product – the obvious next step for… Read more »

The Wasp, the Caterpillar, and Cannibalizing Your Own Product from the Inside

This December, Freckle Time Tracking turns 6 years old. OMG! And 30×500 turns 5 years old… after a fashion. You see, the original 30×500 is dead. And the one before that. And the one before that. And the one before that, too. We killed them. Slowly. And we’re still killing them, even as I write… Read more

The Wasp, the Caterpillar, and Cannibalizing Your Own Product from the Inside

This December, Freckle Time Tracking turns 6 years old. OMG! And 30×500 turns 5 years old… after a fashion. You see, the original 30×500 is dead. And the one before that. And the one before that. And the one before that, too. We killed them. Slowly. And we’re still killing them, even as I write… Read more

Help! My SaaS isn’t growing! +60% revenue, 1 year later…

Just about a year ago, I wrote that Freckle had hit the Plateau of Doom. We were dead in the water at $28,000 a month. We’d grow a little… then shrink a little, grow a little, shrink a little… for months at a time. Why? y=mx+b. Growth (new accounts) is pretty much linear, a reliable… Read more »

A Customer Is Your MVP – A (Video) Talk on Making Products that Sell

This talk is nominally about copywriting, but it’s not, not really. It’s about product-making. It’s about business-making. It’s about gall. I had a blast at Microconf. Highly recommend it. I’ll be back. And thanks so much to Rob and Mike for making these videos available so I can share them with you. Transcript below! Amy […]

“Shut Up and Take My Money!” – Or, How to Pitch so People Will Listen

The phrase “Shut up and take my money!” may have come from a cartoon, but it’s not a myth. “Shut Up Money” (SU$ for short!) has happened to me and I’ve watched it happen to my students & my friends. It’s unbelievably life-affirming and awesome, when somebody wants to give you their money even more […]

The 5-part 30×500 Taste Test

The Product Revolution is Coming! Hey there, sexy. As you probably know, I’ve got a launch on right now for the 4th round of my 30×500 Launch Class — aka, the coolest, most bullshit-free, most hilarious, most systematic way ever to start & launch your first product. You also probably know that I’m not just […]

When You Should Ignore Your “Customers”

I do a lot of sales through email marketing — to folks who specifically requested that I email ‘em. I don’t email all that much; most months, I don’t email at all. For the past month, I’ve been sending 1-2 emails a week. Not just “buy my shit” emails, but free samples from the class, […]

Related posts:

  1. When Customers Bitch About Your Price (Biz Book Friday)
  2. Writing the Charm Sales Letter: Backwards Time Lapse Video
  3. “I Half-Expect a Kitten with a Top Hat…” – Why I Do What I Do

Writing the Charm Sales Letter: Backwards Time Lapse Video

I recently spend several days working on a sales page for our new SaaS, Charm, which we’ll be launching this week after over a year of development. Aaand for your edification, I recorded a backwards time lapse of its development. It’s 3 minutes long. Tough Decisions: What Tack to Take? Charm is a real killer […]

Related posts:

  1. The Forehead Slap Test for Sexy Sales
  2. The 5-part 30×500 Taste Test (Early Bird Ends Today!)
  3. When You Do What You Love & Are Still Miserable
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