Topics in ‘Marketing’

“I had a product. But having a product wasn’t enough to be a success.”

Jim Gay is a busy dad. A REALLY busy dad, with 4 kids. He started thinking about switching from consulting to a product business so he could spend more time with his family…because he was tired of working endless, stressful hours to pay the bills. He built a product – the obvious next step for… Read more »

The Wasp, the Caterpillar, and Cannibalizing Your Own Product from the Inside

This December, Freckle Time Tracking turns 6 years old. OMG! And 30×500 turns 5 years old… after a fashion. You see, the original 30×500 is dead. And the one before that. And the one before that. And the one before that, too. We killed them. Slowly. And we’re still killing them, even as I write… Read more

The Wasp, the Caterpillar, and Cannibalizing Your Own Product from the Inside

This December, Freckle Time Tracking turns 6 years old. OMG! And 30×500 turns 5 years old… after a fashion. You see, the original 30×500 is dead. And the one before that. And the one before that. And the one before that, too. We killed them. Slowly. And we’re still killing them, even as I write… Read more

Help! My SaaS isn’t growing! +60% revenue, 1 year later…

Just about a year ago, I wrote that Freckle had hit the Plateau of Doom. We were dead in the water at $28,000 a month. We’d grow a little… then shrink a little, grow a little, shrink a little… for months at a time. Why? y=mx+b. Growth (new accounts) is pretty much linear, a reliable… Read more »

A Customer Is Your MVP – A (Video) Talk on Making Products that Sell

This talk is nominally about copywriting, but it’s not, not really. It’s about product-making. It’s about business-making. It’s about gall. I had a blast at Microconf. Highly recommend it. I’ll be back. And thanks so much to Rob and Mike for making these videos available so I can share them with you. Transcript below! Amy […]

“Shut Up and Take My Money!” – Or, How to Pitch so People Will Listen

The phrase “Shut up and take my money!” may have come from a cartoon, but it’s not a myth. “Shut Up Money” (SU$ for short!) has happened to me and I’ve watched it happen to my students & my friends. It’s unbelievably life-affirming and awesome, when somebody wants to give you their money even more […]

The 5-part 30×500 Taste Test

The Product Revolution is Coming! Hey there, sexy. As you probably know, I’ve got a launch on right now for the 4th round of my 30×500 Launch Class — aka, the coolest, most bullshit-free, most hilarious, most systematic way ever to start & launch your first product. You also probably know that I’m not just […]

When You Should Ignore Your “Customers”

I do a lot of sales through email marketing — to folks who specifically requested that I email ‘em. I don’t email all that much; most months, I don’t email at all. For the past month, I’ve been sending 1-2 emails a week. Not just “buy my shit” emails, but free samples from the class, […]

Related posts:

  1. When Customers Bitch About Your Price (Biz Book Friday)
  2. Writing the Charm Sales Letter: Backwards Time Lapse Video
  3. “I Half-Expect a Kitten with a Top Hat…” – Why I Do What I Do

Writing the Charm Sales Letter: Backwards Time Lapse Video

I recently spend several days working on a sales page for our new SaaS, Charm, which we’ll be launching this week after over a year of development. Aaand for your edification, I recorded a backwards time lapse of its development. It’s 3 minutes long. Tough Decisions: What Tack to Take? Charm is a real killer […]

Related posts:

  1. The Forehead Slap Test for Sexy Sales
  2. The 5-part 30×500 Taste Test (Early Bird Ends Today!)
  3. When You Do What You Love & Are Still Miserable

The Forehead Slap Test for Sexy Sales

Afraid your idea’s too much sizzle and not enough steak? The Forehead Slap Test is an awesome copywriter’s trick, originally by a famous, wildly successful old school copywriter named Clayton Makepeace. (Old school here means direct response marketing — aka mail you receive in your real, physical mailbox. Crayzee!) The Forehead Slap Test tells you […]

Related posts:

  1. The 5-part 30×500 Taste Test (Early Bird Ends Today!)
  2. Writing the Charm Sales Letter: Backwards Time Lapse Video
  3. Pricing Your Product: The D&D Test
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