Topics in ‘Launching’

How do you create a product people want to buy?

Stop me if you’ve heard this one. Have you ever found yourself mired in this process? Come up with idea! Build idea! Put idea online… Wait for sales… … wait for sales… Double down and try to figure out “product-market fit”, in other words: Who wants to buy this? Over the years, I’ve watched countless [...]

3 critical, non-obvious ingredients for ANY launch

Once upon a time, in a land far away, a girl named Amy nearly botched a launch worth over $100,000. How did she do this? With a single, solitary email, reading… “Hey, doors are open! Buy your seat now!” That’s how most folks launch their products. It’s easy, and it’s wrong. And one time, I [...]

“Launch Day” is a toxic idea

“Launch Day” is a toxic phrase. It’s all backwards. NASA, after all, doesn’t decide which date they’re going to launch the rocket and then the day approaches and just BAM! There goes the rocket, and that’s that, they’re all done. There’s always a countdown There’s a countdown the day of (T-Minus 10, 9, 8…). And [...]

Learn All About Launches in My Online Roundtable

What do bootstrappers really need? What’s stopping you from building, launching, selling? Or from squeezing more out of the products you’ve got? Not facts. Not figures. Not how-to’s. Oh, sure, you could always use more how-to’s and more stats. But that’s not what you’re really starving for. That’s not what’s stopping you. That’s not why [...]

Dealing with the Emotional Turbulence of your Launch

The voices in my head have reached a fever pitch. It must be launch time. Launching is an emotional game. It’s so easy to construct elaborate stories about how this or that detail will lead to terrible failure or runaway success. It’s constant. Fully detailed worlds erected by nothing but imagination. I’m in the midst [...]

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