Topics in ‘Launching’

The Wasp, the Caterpillar, and Cannibalizing Your Own Product from the Inside

This December, Freckle Time Tracking turns 6 years old. OMG! And 30×500 turns 5 years old… after a fashion. You see, the original 30×500 is dead. And the one before that. And the one before that. And the one before that, too. We killed them. Slowly. And we’re still killing them, even as I write… Read more

The Wasp, the Caterpillar, and Cannibalizing Your Own Product from the Inside

This December, Freckle Time Tracking turns 6 years old. OMG! And 30×500 turns 5 years old… after a fashion. You see, the original 30×500 is dead. And the one before that. And the one before that. And the one before that, too. We killed them. Slowly. And we’re still killing them, even as I write… Read more

From Zero to $3k MRR in 10 days — the story of launching RubySteps

Less than 2 weeks ago, Ruby developer Pat Maddox‘s rent was due. He had quit his job some time before. He had no audience or mailing list, no products… But he did have one thing: He had a pile of hard-earned Sales Safari research, thanks to his time in our 30×500 Product Launch Class. So… Read more

Is bad copy killing your product?

This is a horror story. This is a story about the lurking, creeping horror of killer copy. Not the good kind of “killer” — no, not dope or sick or totally bad — but the kind that murders your ambitions in their cradle. Spoilers: This horror story has a happy ending. And if you watch… Read more »

Startup Escape Plan: How to free up time, energy & money to build your future

When you stop working for the day, have you really gotten anywhere? Will the hours that you spent today still be paying off for you next week, next month, next year? If your answer is “No,” then you’re probably here because you’re somewhere on the left side of this spectrum: But you want to be… Read more »

How do you create a product people want to buy?

Stop me if you’ve heard this one. Have you ever found yourself mired in this process? Come up with idea! Build idea! Put idea online… Wait for sales… … wait for sales… Double down and try to figure out “product-market fit”, in other words: Who wants to buy this? Over the years, I’ve watched countless […]

3 critical, non-obvious ingredients for ANY launch

Once upon a time, in a land far away, a girl named Amy nearly botched a launch worth over $100,000. How did she do this? With a single, solitary email, reading… “Hey, doors are open! Buy your seat now!” That’s how most folks launch their products. It’s easy, and it’s wrong. And one time, I […]

“Launch Day” is a toxic idea

“Launch Day” is a toxic phrase. It’s all backwards. NASA, after all, doesn’t decide which date they’re going to launch the rocket and then the day approaches and just BAM! There goes the rocket, and that’s that, they’re all done. There’s always a countdown There’s a countdown the day of (T-Minus 10, 9, 8…). And […]

Learn All About Launches in My Online Roundtable

What do bootstrappers really need? What’s stopping you from building, launching, selling? Or from squeezing more out of the products you’ve got? Not facts. Not figures. Not how-to’s. Oh, sure, you could always use more how-to’s and more stats. But that’s not what you’re really starving for. That’s not what’s stopping you. That’s not why […]

Dealing with the Emotional Turbulence of your Launch

The voices in my head have reached a fever pitch. It must be launch time. Launching is an emotional game. It’s so easy to construct elaborate stories about how this or that detail will lead to terrible failure or runaway success. It’s constant. Fully detailed worlds erected by nothing but imagination. I’m in the midst […]

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