Topics in ‘Hard Work’

How Your “Fuck This!” Moment Changes Everything

“I’m going to write a book.” “I’m going to build a SaaS app.” “I’m going to quit my job and travel the world.” Sound familiar? How often are these statements followed by action — real action? We all know That Guy. We all know people who spend all their time talking about what they want,… Read more »

Finish your drafts! Three rules to make writing for your audience easier

This post was written by 30×500 co-teacher and my bootstrapping partner in crime, Alex Hillman. Oh, and don’t miss the homework challenge at the end. Enjoy!— Amy Step 1 – Decide, “I’m going to write a blog post about ______________”. Step 2 – Sit down to write that blog post. Step 3 – Stare at the blinking cursor. Debate… Read more »

Is bad copy killing your product?

This is a horror story. This is a story about the lurking, creeping horror of killer copy. Not the good kind of “killer” — no, not dope or sick or totally bad — but the kind that murders your ambitions in their cradle. Spoilers: This horror story has a happy ending. And if you watch… Read more »

Help! My SaaS isn’t growing! +60% revenue, 1 year later…

Just about a year ago, I wrote that Freckle had hit the Plateau of Doom. We were dead in the water at $28,000 a month. We’d grow a little… then shrink a little, grow a little, shrink a little… for months at a time. Why? y=mx+b. Growth (new accounts) is pretty much linear, a reliable… Read more »

Startup Escape Plan: How to free up time, energy & money to build your future

When you stop working for the day, have you really gotten anywhere? Will the hours that you spent today still be paying off for you next week, next month, next year? If your answer is “No,” then you’re probably here because you’re somewhere on the left side of this spectrum: But you want to be… Read more »

How do you create a product people want to buy?

Stop me if you’ve heard this one. Have you ever found yourself mired in this process? Come up with idea! Build idea! Put idea online… Wait for sales… … wait for sales… Double down and try to figure out “product-market fit”, in other words: Who wants to buy this? Over the years, I’ve watched countless [...]

The Truth About What’s Holding You Back

I’ve got a ton of interview requests in my inbox right now. I don’t know when my answers to this one will be posted, so I wanted to share it with you right now: Q: When you speak with others who haven’t started their own business, launched their own product such as a new online [...]

4 Years Into Our SaaS: Why Bootstrapping Was the Only Logical Choice

Hey, there. Four years ago this December, my husband & I launched our first software as a service, Freckle Time Tracking. Since then, it’s grossed nearly $700,000, and we’ve grown, shrunk, hired, fired, stagnated and worked our tails off. To celebrate, I’m writing a series of blog posts about what we’ve learned. When I was [...]

9 Years Ago, 37signals Had No Products…

How the hell did 37signals go from an unknown little consulting company to a bootstrapped product juggernaut? Below is a video lesson from my 30×500 Product Launch Class which explains how. It’s called Stacking the Bricks, and it’s a no-nonsense look at how 5 businesses got started, and how they grew and are growing — [...]

Why Blacksmiths are Better at Startups than You

Translations: русский язык There’s a great show called Mastercrafts, a mini-series documentary from the BBC. I recommend you go out and find a way to watch it, right now. Mastercrafts is all about — surprise! — master crafts: blacksmithing stonemasonry thatching hand weaving stained glass green wood furniture-making Trades we barely even think about today; [...]

Hey, why not get a shiny
Freckle Time Tracking
account?