Topics in ‘Copywriting’

Finish your drafts! Three rules to make writing for your audience easier

This post was written by 30×500 co-teacher and my bootstrapping partner in crime, Alex Hillman. Oh, and don’t miss the homework challenge at the end. Enjoy!— Amy Step 1 – Decide, “I’m going to write a blog post about ______________”. Step 2 – Sit down to write that blog post. Step 3 – Stare at the blinking cursor. Debate… Read more »

Is bad copy killing your product?

This is a horror story. This is a story about the lurking, creeping horror of killer copy. Not the good kind of “killer” — no, not dope or sick or totally bad — but the kind that murders your ambitions in their cradle. Spoilers: This horror story has a happy ending. And if you watch… Read more »

A Customer Is Your MVP – A (Video) Talk on Making Products that Sell

This talk is nominally about copywriting, but it’s not, not really. It’s about product-making. It’s about business-making. It’s about gall. I had a blast at Microconf. Highly recommend it. I’ll be back. And thanks so much to Rob and Mike for making these videos available so I can share them with you. Transcript below! Amy [...]

Why We Shut Down Charm on the Eve of Public Launch, at $48k/Year and Growing

This is part of my 4-year bootstrapping retrospective. Part 1: Why Bootstrapping Was The Only Logical Choice. A couple months ago, I found something I wrote accidentally on Hacker News. Having vitriol spewed at me. (Surprise! Some might say those two phrases are redundant! Why? My husband and I had shut down our second SaaS [...]

The 5-part 30×500 Taste Test

The Product Revolution is Coming! Hey there, sexy. As you probably know, I’ve got a launch on right now for the 4th round of my 30×500 Launch Class — aka, the coolest, most bullshit-free, most hilarious, most systematic way ever to start & launch your first product. You also probably know that I’m not just [...]

Writing the Charm Sales Letter: Backwards Time Lapse Video

I recently spend several days working on a sales page for our new SaaS, Charm, which we’ll be launching this week after over a year of development. Aaand for your edification, I recorded a backwards time lapse of its development. It’s 3 minutes long. Tough Decisions: What Tack to Take? Charm is a real killer [...]

Related posts:

  1. The Forehead Slap Test for Sexy Sales
  2. The 5-part 30×500 Taste Test (Early Bird Ends Today!)
  3. When You Do What You Love & Are Still Miserable

Trying to sell Nourishing Gruel?

Enjoy this time-honored recipe, beloved of new business people: Take 1 awesome, adjective-rich person. Drop into a bowl of potential customers. Fold in a generous dollop of desperation Toss in any other ingredients you have on hand. Puree until bland and consistent. Serves 4, but don’t expect ‘em to get excited about it. On paper, [...]

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