Topics in ‘web design’

Oh yeah, there’s a sugar pill for that.

Everybody knows about The Placebo Effect™. That’s what happens when you think you’re taking a medicine that will help you, and it does help you—but it turns out that it was a sugar pill, not a medicine at all. It was discovered by a clever, desperate nurse during World War II. She was running out […]

It’s Time to Redesign the Sales Page, Part 1

Before the Redesign So you’ve got this product. So I’ve got this product. It’s totally unique, the only entry in its field, and everybody knows it. It’s a rookie entry into an extremely crowded (if not particularly well-differentiated) field. Almost nobody knows it exists. It’s a time tracking application, and it’s called Freckle Time Tracking. […]

How we tap the Twitter Zeitgeist for SXSW, Internet Week & More

In March, we built the ground-breaking SXSW Zeitgeist for Pepsico. It’s no longer running—SXSW is over, natch—but there are some videos, in case you didn’t see it. Pepsi wanted to “do something cool around Twitter/SXSW” and we delivered the concept, design and execution. (And boots-on-the-ground troubleshooting.) It was a big hit. It got mentioned in […]

Why we need interaction designers, not Photoshop jockeys

This article came up on my linkdar recently: Future Practice Interview: Bill Scott . (I don’t know why its title is so un-explanatory.) The interviewer (Lou Rosenfeld) talks to Bill Scott, who heads up “interface engineering” at Netflix. The $64,491 question Lou asks the driving question of the interview (from my viewpoint, anyway): “What do […]

Your Questions: When do you do UI & Ajaxify?

Have I not answered your question yet? Don’t worry, I plan to get to all of them. I suck at email, but I’m learning the discipline to manage all this stuff. Please bear with! Today’s question is one I get a lot, actually. It’s not quite the same as the UI workflow question I answered […]

Your Questions: Tough-love App Marketing Edition

Jon Trelfa writes in with a nerd dilemma as old as time. Or at least as old as the goddamn “web 2.0″ moniker. I’ve tried the “if you build it, they will come” model and thus far my great-idea has been sitting with zero hits. I’ve done the SEO stuff to increase ranking as well; […]

Your Questions: Amy’s UI Workflow

Aaand… we’re back to our regularly scheduled programming! Sorry for the delay. I am still working out how to keep my grubby mitts on all the balls I’m trying to juggle at once. It doesn’t help that some of those balls are actually swords, doused in gasoline, and lit on fire. Javier Vázquez from Switzerland […]

Your Questions: Best way to structure forms in HTML?

Time for question number two! This time, it’s a short one… about HTML. Brian Liles asked today’s question: What do you think about form design? Are you a div with p? Are you an ol with li?How about tables?Or something even more funky? None of the above, actually, Brian! I used to be a proponent […]

You ask, I answer: Round 1

I’m trying something new here at Slash7. To put it simply: I’m taking your questions! Next week, I will answer one marketing (pimpin’) / product design / interaction design / graphic design question a day, right here on slash7. You should ask me about your site colors, or a tough usability problem you’re having, how […]

I’m shipping, and I’m scared about it

You probably haven’t heard about freckle, unless you follow me on twitter. This is because this year is the year that Amy learned that the more she talks about something, the less likely she is to do it. My theory used to be that if I publicly committed myself, the external pressure would help. Turns […]

Hey, why not get a shiny
Freckle Time Tracking
account?