The beauty of letterpress

And the joy of craft.
The nicest thing as anyone's ever said about my work is 'It's always so suitable to the purpose.' Yes, make it attractive, but make it be what the text needs it to be. Whereas in the wild and wooly world of computer typography, there are no rules. The old guys got it remarkably right. There was an intuitive understanding of what constituted readable text. And so you can be at home with letterpress.

— John Kristensen, Firefly Press
JK: "It will die, eventually. Because people will no longer remember how to do it."

Interviewer: "How do you feel about that?"

JK: "It's ok. I'm only responsible for my watch. I'm thankful every day... that I get to do this."


Here's the only link I could find about John Kristensen. Coincidentally, it appears to be the source of the video, and you can see a better-quality Quicktime version there. Here's Firefly Press' page on Briar Press (a letterpress community!).
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