Archive for February 2017

How do you create a product people want to buy?

Newsflash: Lean Startup and Customer Development are inherently broken. If you ask me, the whole process is functionally bankrupt. Why? Let me answer your question with a pair of questions: Why do you create good things… but nobody buys? Worse: Why do you feel the thrill of a great idea, then get stuck before you… Read more »

Your Marketing Can Suck If You Get This Right

You ever hear the phrase, “Ideas are worthless, execution is everything”? You must have, because when I went to search for the most common formulation of this idea (ha!), Google gave me not only a bunch of pertinent suggestions but 700,000 results: Considering we’re literally soaking in this particular cliché, you’d be forgiven for believing… Read more »

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