Archive for October 2011

Why I Pass Up $1,450 – & Turn Away Prospective Students

Believe it or not, I turn away students for my 30×500 Product Launch Class all the time. That sounds kinda crazy, doesn’t it? Here I have somebody trying to give me a fistful of hundreds, and what do I tell them? Oooh yeah, fork it over!? No. I tell them to keep it. Why? It’s [...]

Related posts:

  1. Don’t Follow Your Passion
  2. The deal: 30×500 Launch Class, Splained
  3. The Truth about Success – Brick by Brick

The Truth about Success – Brick by Brick

Scene: Last Thursday, at a big round table in a — no joke — Portugese-Chinese fusion tapas joint, sealed off from the rest of the room by beaded curtains made of brass. At the table, a bunch of geeks eating finger food and shootin’ the shit. It was, in a way, a business round table. [...]

Related posts:

  1. Success: The Boring Way! The Only Way
  2. Why I Pass Up $1,450 – & Turn Away Prospective Students
  3. The 5-part 30×500 Taste Test (Early Bird Ends Today!)

Biz Book Friday: The Hazards of Cake and Icing Pricing

Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Today I’m talkin’ two pricing lessons from the very excellent (if dry) Pricing with Confidence. Underneath that lame-o, goatse-scented cover beats the heart of [...]

Related posts:

  1. When Customers Bitch About Your Price (Biz Book Friday)
  2. Will Low Prices Help You Sell More? (Biz Book Friday!)
  3. Startups are a Boy Band (Biz Book Friday!)

The Artist’s Machine (Goodbye, Steve)

Steve’s work has shaped the course of my entire professional life. I wrote this essay in March 1999. I was 14 years old. There is a nearly global truth about Macs that says they are the preferred machine for the graphic arts. Today people will say “PCs are just as good,” but walk into most [...]

Bore Yourself to Success

One of the things I keep telling my 30×500 Product Launch Class students is this: Success is boring. Truly it is. Here’s why: One: There’ll never be a day where you wake up and suddenly feel successful. Success is achieved by gradual increments, not great leaps. Bo-ring. I’ve written about this before. Two: On the [...]

Related posts:

  1. The Truth about Success – Brick by Brick
  2. 7 Hardass Rules for Business and Life
  3. When You Should Ignore Your “Customers”

When You Should Ignore Your “Customers”

I do a lot of sales through email marketing — to folks who specifically requested that I email ‘em. I don’t email all that much; most months, I don’t email at all. For the past month, I’ve been sending 1-2 emails a week. Not just “buy my shit” emails, but free samples from the class, [...]

Related posts:

  1. When Customers Bitch About Your Price (Biz Book Friday)
  2. Writing the Charm Sales Letter: Backwards Time Lapse Video
  3. “I Half-Expect a Kitten with a Top Hat…” – Why I Do What I Do
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