Archive for September 2011

Pricing Your Product: The D&D Test

Value is the hidden force that rules your world. Whether you know it or not. You Think Value, 24×7 When you go to buy a movie ticket, you ask yourself, “Will I really get $13 worth of fun out of this?” When you buy car insurance, you wonder, “Will that extra coverage pay off?” When [...]

Related posts:

  1. Biz Book Friday: The Hazards of Cake and Icing Pricing
  2. A Simple Rule for Pricing Newbs Who Got The Fear
  3. The Forehead Slap Test for Sexy Sales

Niches Don’t Work – but Worldviews Do

Hi there! This is an excerpt from 30×500 Launch Class, a class designed to help you create & launch your very own paying product. “Find a Niche” When you get into business, you can’t swing a cat without being told you have to find a niche. What the hey? Well, niches are groups of people. [...]

Related posts:

  1. Don’t Follow Your Passion
  2. Running the Numbers: Your First Infoproduct
  3. When Selling Turns You Evil

Writing the Charm Sales Letter: Backwards Time Lapse Video

I recently spend several days working on a sales page for our new SaaS, Charm, which we’ll be launching this week after over a year of development. Aaand for your edification, I recorded a backwards time lapse of its development. It’s 3 minutes long. Tough Decisions: What Tack to Take? Charm is a real killer [...]

Related posts:

  1. The Forehead Slap Test for Sexy Sales
  2. The 5-part 30×500 Taste Test (Early Bird Ends Today!)
  3. When You Do What You Love & Are Still Miserable

The Forehead Slap Test for Sexy Sales

Afraid your idea’s too much sizzle and not enough steak? The Forehead Slap Test is an awesome copywriter’s trick, originally by a famous, wildly successful old school copywriter named Clayton Makepeace. (Old school here means direct response marketing — aka mail you receive in your real, physical mailbox. Crayzee!) The Forehead Slap Test tells you [...]

Related posts:

  1. The 5-part 30×500 Taste Test (Early Bird Ends Today!)
  2. Writing the Charm Sales Letter: Backwards Time Lapse Video
  3. Pricing Your Product: The D&D Test
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